International and global marketing: (Record no. 4848)

000 -LEADER
fixed length control field 00646nam a22002177a 4500
001 - CONTROL NUMBER
control field 4848
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160518t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256157235
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.84 M492 1995
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Meloan, Taylor W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham. John L.
245 ## - TITLE STATEMENT
Title International and global marketing:
Sub Title concepts and cases
Statement of responsibility, etc. Taylor W. Meloan and John L. Graham
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago, Ill
Name of publisher, distributor, etc. Richard D. Irwin
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xiii, 640p.
Dimensions (cm) 23cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Export marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.84 M492 1995
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.84 M492 1995 07/30/2026 1 07/30/2026 Books