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Application in basic marketing: clippings from the popular business press

McCarthy, E. Jerome

Application in basic marketing: clippings from the popular business press E. Jerome McCarthy and William D. Perreault -- Homewood Richard D. Irwin 1993
viii, 237p. 25cm.

Includes bibliography reference and index.

ISBN: 0256139423

Subjects--Topical Terms:
Marketing

Dewey Class. No.: GC 658.8 M127 1993

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