Application in basic marketing: (Record no. 4864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4864 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCLRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260730040155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160518t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256139423 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCLRC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number (Call Number) | GC 658.8 M127 1993 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Application in basic marketing: |
| Sub Title | clippings from the popular business press |
| Statement of responsibility, etc. | E. Jerome McCarthy and William D. Perreault |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Homewood |
| Name of publisher, distributor, etc. | Richard D. Irwin |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (preliminary pages) | viii, 237p. |
| Dimensions (cm) | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note (includes bibliographical references and index) | Includes bibliography reference and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject Entry | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Location (call number prefix code) | GC 658.8 M127 1993 |
| Withdrawn status | Lost status | Piece physical condition (Damaged Status) | Not for loan | Home library | Current library (holdingbranch) | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Olivarez College Learning Resource Center | Reserved and General Collection Section | 07/30/2026 | GC 658.8 M127 1993 | 07/30/2026 | 1 | 07/30/2026 | Books | |||||
| Olivarez College Learning Resource Center | Reserved and General Collection Section | 07/30/2026 | GC 658.8 M127 1993 | 07/30/2026 | 2 | 07/30/2026 | Books | |||||
| Olivarez College Learning Resource Center | Reserved and General Collection Section | 07/30/2026 | GC 658.8 M127 1993 | 07/30/2026 | 3 | 07/30/2026 | Books |