Marketing management: knowledge and skills
Peter, J. Paul
Marketing management: knowledge and skills J. Paul Peter and James H. Donnelly Jr. -- 5th ed. -- Chicago Irwin 1995
xiii, 864p. 24cm.
Includes bibliography reference and index.
0256137277
Marketing Management
Gc 658.8 P441 1995
Marketing management: knowledge and skills J. Paul Peter and James H. Donnelly Jr. -- 5th ed. -- Chicago Irwin 1995
xiii, 864p. 24cm.
Includes bibliography reference and index.
0256137277
Marketing Management
Gc 658.8 P441 1995