Marketing management: (Record no. 4874)

000 -LEADER
fixed length control field 00659nam a22002297a 4500
001 - CONTROL NUMBER
control field 4874
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256137277
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Gc 658.8 P441 1995
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly Jr., James H.
245 ## - TITLE STATEMENT
Title Marketing management:
Sub Title knowledge and skills
Statement of responsibility, etc. J. Paul Peter and James H. Donnelly Jr.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xiii, 864p.
Dimensions (cm) 24cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliography reference and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.8 P441 1995
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 P441 1995 07/30/2026 1 07/30/2026 Books