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Strategic marketing management cases

Cravens, David W.

Strategic marketing management cases David W. Cravens and Charles W. Lamb -- 4th ed. -- Burr Ridge Irwin 1993
xviii, 900p. 24cm.

Includes index.

ISBN: 0256105316

Subjects--Topical Terms:
Marketing Case studies

Dewey Class. No.: GC 658.802 C855 1993

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