Strategic marketing management cases (Record no. 4883)

000 -LEADER
fixed length control field 00628nam a22002297a 4500
001 - CONTROL NUMBER
control field 4883
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160518t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256105316
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.802 C855 1993
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
245 ## - TITLE STATEMENT
Title Strategic marketing management cases
Statement of responsibility, etc. David W. Cravens and Charles W. Lamb
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Burr Ridge
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xviii, 900p.
Dimensions (cm) 24cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing Case studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.802 C855 1993
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.802 C855 1993 07/30/2026 1 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.802 C855 1993 07/30/2026 2 07/30/2026 Books