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Consumer behavior and marketing action

Assel, Henry

Consumer behavior and marketing action Henry Assel -- 3rd ed. -- Boston, MA PWS-Kent Pub. 1992
xx, 748p. ill., (some col) 24cm

Includes index

ISBN: 0534925529

Subjects--Topical Terms:
Consumer behavior
Marketing

Dewey Class. No.: GC 658.83 As71 1992

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