Consumer behavior and marketing action (Record no. 4951)

000 -LEADER
fixed length control field 00607nam a22002297a 4500
001 - CONTROL NUMBER
control field 4951
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040157.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160519t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534925529
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.83 As71 1992
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Assel, Henry
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing action
Statement of responsibility, etc. Henry Assel
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, MA
Name of publisher, distributor, etc. PWS-Kent Pub.
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xx, 748p.
Other physical details (illustrations) ill., (some col)
Dimensions (cm) 24cm
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.83 As71 1992
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.83 As71 1992 07/30/2026 1 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.83 As71 1992 07/30/2026 2 07/30/2026 Books