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Advertising: principles and practice

Wells, William

Advertising: principles and practice William Wells, John Burnett and Sandra Moriaty -- Englewood Cliffs, NJ Prentice-Hall 1989
xxiv, 614p. 28cm.

Includes bibliographical references and index

ISBN: 0130145491

Subjects--Topical Terms:
Advertising

Dewey Class. No.: GC 659.1 W462 1989

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