Advertising: (Record no. 4977)

000 -LEADER
fixed length control field 00673nam a22002297a 4500
001 - CONTROL NUMBER
control field 4977
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040158.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160519t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130145491
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 659.1 W462 1989
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriaty, Sandra
245 ## - TITLE STATEMENT
Title Advertising:
Sub Title principles and practice
Statement of responsibility, etc. William Wells, John Burnett and Sandra Moriaty
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Englewood Cliffs, NJ
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxiv, 614p.
Dimensions (cm) 28cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 659.1 W462 1989
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 659.1 W462 1989 07/30/2026 1 07/30/2026 Books