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Contemporary advertising

Bovee, Courtland L.

Contemporary advertising Courtland L. Bovee and William F. Arens -- 4th ed. -- Homewood, III Richard D. Irwin 1992
xxxi, 718p. 28cm.

Includes index.

ISBN: 025609196x

Subjects--Topical Terms:
Advertising

Dewey Class. No.: GC 659.1 B669 1992

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