Contemporary advertising (Record no. 5094)

000 -LEADER
fixed length control field 00620nam a22002297a 4500
001 - CONTROL NUMBER
control field 5094
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040202.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160523t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025609196x
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 659.1 B669 1992
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 ## - TITLE STATEMENT
Title Contemporary advertising
Statement of responsibility, etc. Courtland L. Bovee and William F. Arens
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood, III
Name of publisher, distributor, etc. Richard D. Irwin
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxxi, 718p.
Dimensions (cm) 28cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 659.1 B669 1992
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 659.1 B669 1992 07/30/2026 1 07/30/2026 Books