The market research toolbox: a concise guide for beginners/
McQuarrie, Edward F.
The market research toolbox: a concise guide for beginners/ Edward F. McQuarrie. -- Thousands Oaks, California: Sage Publications, Inc., 1996.
xviii, 154 p.: 23 cm.
Includes index.
0-8039-5857-9
Marketing research- Methodology.
GR 658.83 M459 1996
The market research toolbox: a concise guide for beginners/ Edward F. McQuarrie. -- Thousands Oaks, California: Sage Publications, Inc., 1996.
xviii, 154 p.: 23 cm.
Includes index.
0-8039-5857-9
Marketing research- Methodology.
GR 658.83 M459 1996