Principles of marketing /
Kurtz, David L.
Principles of marketing / David L. Kurtz and Louis E. Boone -- 12th ed. -- Australia: South-Western, Thomas Learning., 2007.
Iii, 655 p.: ill.; 24 cm.
Includes index.
9789814221856
Principles of marketing.
Res 658.8 K967 2007
Principles of marketing / David L. Kurtz and Louis E. Boone -- 12th ed. -- Australia: South-Western, Thomas Learning., 2007.
Iii, 655 p.: ill.; 24 cm.
Includes index.
9789814221856
Principles of marketing.
Res 658.8 K967 2007