Principles of marketing / (Record no. 5265)

000 -LEADER
fixed length control field 00651nam a22002297a 4500
001 - CONTROL NUMBER
control field 5265
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040207.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814221856
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 K967 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boone, Louis E.
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. David L. Kurtz and Louis E. Boone
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Australia:
Name of publisher, distributor, etc. South-Western, Thomas Learning.,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) Iii, 655 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 24 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Principles of marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 K967 2007
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type Barcode
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.8 K967 2007 07/30/2026 2 07/30/2026 Books  
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.8 K967 2007 07/30/2026 3 07/30/2026 Books  
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.8 K967 2007 07/30/2026 c.1 07/30/2026 Books RES 003050