Introduction to mass communication: media literacy and culture/

Baran, Stanley J.

Introduction to mass communication: media literacy and culture/ Stanley J. Baran. -- 4th ed. -- New York: McGraw-Hill Higher Education, 2006.
xxxvi, 523 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

0072981237


Mass media.
Mass media and culture.
Media literacy.

Res 302.22 B231 2008