Introduction to mass communication: (Record no. 5280)

000 -LEADER
fixed length control field 00738nam a22002417a 4500
001 - CONTROL NUMBER
control field 5280
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040207.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072981237
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 302.22 B231 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.
245 ## - TITLE STATEMENT
Title Introduction to mass communication:
Statement of responsibility, etc. Stanley J. Baran.
Sub Title media literacy and culture/
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill Higher Education,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxxvi, 523 p. :
Other physical details (illustrations) col. ill. ;
Dimensions (cm) 27 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Mass media.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Mass media and culture.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Media literacy.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 302.22 B231 2008
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 302.22 B231 2008 RES 001232 07/30/2026 07/30/2026 Books