Marketing management : knowledge and skills /
Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr. -- 8th ed. -- Boston: The McGraw-Hill Companies., 2007.
xvii, 813 p.: ill.; 25 cm.
Includes index.
9780071259835
Marketing -- Management.
Marketing -- Management -- Case studies.
Res 658.8 P441 2007
Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr. -- 8th ed. -- Boston: The McGraw-Hill Companies., 2007.
xvii, 813 p.: ill.; 25 cm.
Includes index.
9780071259835
Marketing -- Management.
Marketing -- Management -- Case studies.
Res 658.8 P441 2007