Marketing management : (Record no. 5432)

000 -LEADER
fixed length control field 00736nam a22002417a 4500
001 - CONTROL NUMBER
control field 5432
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071259835
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 P441 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donelly, James H., Jr.
245 ## - TITLE STATEMENT
Title Marketing management :
Sub Title knowledge and skills /
Statement of responsibility, etc. J. Paul Peter and James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. The McGraw-Hill Companies.,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xvii, 813 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 25 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing -- Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing -- Management -- Case studies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 P441 2007
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.8 P441 2007 RES 002090 07/30/2026 c.1 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.8 P441 2007 RES 003240 07/30/2026 c.2 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.8 P441 2007 RES 001832 07/30/2026 c.3 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.8 P441 2007 RES 003048 07/30/2026 c.4 07/30/2026 Books