Concise encyclopedia of advertising/
Clow, Kenneth E.
Concise encyclopedia of advertising/ Kenneth E. Clow and Donald Baack. -- Binghamton, New York : Best Business Books and the haworth reference Press., 2005.
xiii, 213 p.: ill.; 21 cm.
Includes Appendix, Bibliographical references and index.
0-7890-2211-7
Advertising-encyclopedias.
GR 659.103 C262 2005
Concise encyclopedia of advertising/ Kenneth E. Clow and Donald Baack. -- Binghamton, New York : Best Business Books and the haworth reference Press., 2005.
xiii, 213 p.: ill.; 21 cm.
Includes Appendix, Bibliographical references and index.
0-7890-2211-7
Advertising-encyclopedias.
GR 659.103 C262 2005