Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John Bowen and James Makens. -- 5th ed. -- Singapore: Pearson Education South Asia Pte, Ltd., 2010.
xxiii, 683 p.: ill.; 27 cm.
Includes glossary.
9789810697501
Hospitality industry -- Marketing.
Tourism -- Marketing.
Travel and tourism.
Res 647 94 K848 2010
Marketing for hospitality and tourism / Philip Kotler, John Bowen and James Makens. -- 5th ed. -- Singapore: Pearson Education South Asia Pte, Ltd., 2010.
xxiii, 683 p.: ill.; 27 cm.
Includes glossary.
9789810697501
Hospitality industry -- Marketing.
Tourism -- Marketing.
Travel and tourism.
Res 647 94 K848 2010