Marketing for hospitality and tourism / Philip Kotler, John Bowen and James Makens.
Material type:
TextPublication details: Singapore: Pearson Education South Asia Pte, Ltd., 2010.Edition: 5th edDescription: xxiii, 683 p.: ill.; 27 cmISBN: - 9789810697501
- Res 647 94 K848 2010
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 647 94 K848 2010 (Browse shelf(Opens below)) | Available | RES 001874 |
Includes glossary.
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