Applications in basic marketing: clippings from the popular business press/
Perreault, William D.
Applications in basic marketing: clippings from the popular business press/ William D. Perreault, Jr. and E. Jerome McCarthy. -- 2005-2006 ed. -- New York, New York: McGraw-Hill/Irwin., 2006.
vii, 215 p.: ill.; 26 cm.
0-07-286471-0
Marketing- Periodicals.
Marketing- Management- Periodicals.
GR 658.8005 P426 2006
Applications in basic marketing: clippings from the popular business press/ William D. Perreault, Jr. and E. Jerome McCarthy. -- 2005-2006 ed. -- New York, New York: McGraw-Hill/Irwin., 2006.
vii, 215 p.: ill.; 26 cm.
0-07-286471-0
Marketing- Periodicals.
Marketing- Management- Periodicals.
GR 658.8005 P426 2006