Applications in basic marketing: (Record no. 910)

000 -LEADER
fixed length control field 00750nam a22002297a 4500
001 - CONTROL NUMBER
control field 910
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729044137.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160420t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-286471-0
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GR 658.8005 P426 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome.
245 ## - TITLE STATEMENT
Title Applications in basic marketing:
Sub Title clippings from the popular business press/
Statement of responsibility, etc. William D. Perreault, Jr. and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 2005-2006 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York, New York:
Name of publisher, distributor, etc. McGraw-Hill/Irwin.,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) vii, 215 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing- Periodicals.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing- Management- Periodicals.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GR 658.8005 P426 2006
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/29/2026   GR 658.8005 P426 2006 GR 001955 07/29/2026 07/29/2026 Books