Services marketing : (Record no. 15250)

000 -LEADER
fixed length control field 00795nam a22002657a 4500
001 - CONTROL NUMBER
control field 15250
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240523t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071313308
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 Z372 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
245 ## - TITLE STATEMENT
Title Services marketing :
Statement of responsibility, etc. Valarie A. Zeithmal., et al.
Sub Title integrating customer focus across the firm /
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. The McGraw-Hill Companies.,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxvii, 708 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 25 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Service industries -- Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Customer services.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 Z372 2009
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.8 Z372 2009 RES 000917 07/31/2026 07/31/2026 Books