Factors influencing the digital marketing dining trends among the different malls in Parañaque City/ (Record no. 16629)

000 -LEADER
fixed length control field 02798nam a22003497a 4500
001 - CONTROL NUMBER
control field 16629
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013040.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250813t xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 647.94 2024 0114
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berbon, Rose Jane K.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Abbas, Farah H.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name De Guzman, Camila C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fenol, Marverick N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lazarte, John Zhegie V.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rioflorido, Jessa L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tuaya, Angelica Joy D.
245 ## - TITLE STATEMENT
Title Factors influencing the digital marketing dining trends among the different malls in Parañaque City/
Statement of responsibility, etc. Rose Ann Jane K. Berbon, Farah H. Abbas, Camila C. De Guzman, Marverick N. Fenol, John Zheigie V. Lazarte, Jessa L. Rioflorido, & Angelica Joy D. Tuaya.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2024.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. This study investigates the multifaceted factors influencing digital marketing dining trends within various malls in Parañaque City. In the ever-evolving landscape of the hospitality industry, the integration of digital marketing strategies has become imperative for establishments, especially in the realm of dining experiences. The research employs a comprehensive approach, incorporating quantitative methods to analyze the diverse elements affecting digital marketing trends in dining across different malls. The study explores how technological advancements shape dining preferences and influence the effectiveness of digital marketing initiatives through factors such as reciprocity, authority, social proof, commitment and consistency, liking, and scarcity. Furthermore, the research explores the strategies employed by malls in Parañaque City to enhance their digital presence in the dining sector. This includes an in-depth analysis of promotional campaigns, online platforms, and the integration of emerging technologies like augmented reality and virtual reality. Through the synthesis of these various factors, this study aims to provide valuable insights for Restaurant Businesses and Marketers and Advertising Agencies offering a nuanced understanding of the dynamic interplay between digital marketing and dining trends. The findings contribute to the development of informed strategies for enhancing the overall dining experience in Parañaque City{92}s malls, ultimately fostering a more resilient and adaptive industry in the face of digital transformations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Digital marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Dining trends.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Social Media Platform.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Reciprocity.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Authority.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Social Proof.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Commitment and Consistency.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Liking and Scarcity.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 647.94 2024 0114
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 647.94 2024 0114 07/31/2026 07/31/2026 Theses/Dissertation