Undergraduate thesis.

This study investigates the multifaceted factors influencing digital marketing dining trends within various malls in Parañaque City. In the ever-evolving landscape of the hospitality industry, the integration of digital marketing strategies has become imperative for establishments, especially in the realm of dining experiences. The research employs a comprehensive approach, incorporating quantitative methods to analyze the diverse elements affecting digital marketing trends in dining across different malls. The study explores how technological advancements shape dining preferences and influence the effectiveness of digital marketing initiatives through factors such as reciprocity, authority, social proof, commitment and consistency, liking, and scarcity. Furthermore, the research explores the strategies employed by malls in Parañaque City to enhance their digital presence in the dining sector. This includes an in-depth analysis of promotional campaigns, online platforms, and the integration of emerging technologies like augmented reality and virtual reality. Through the synthesis of these various factors, this study aims to provide valuable insights for Restaurant Businesses and Marketers and Advertising Agencies offering a nuanced understanding of the dynamic interplay between digital marketing and dining trends. The findings contribute to the development of informed strategies for enhancing the overall dining experience in Parañaque City{92}s malls, ultimately fostering a more resilient and adaptive industry in the face of digital transformations.