Effectiveness of facebook live selling as a strategy: (Record no. 16893)

000 -LEADER
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001 - CONTROL NUMBER
control field 16893
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013048.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2022 0130
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Langa, Dickenson A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leones, Marrie Jeana C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Loresca, Andrei Nicole G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Villagracia, Ma. Margaret V.
245 ## - TITLE STATEMENT
Title Effectiveness of facebook live selling as a strategy:
Sub Title designing marketing material for online sellers/
Statement of responsibility, etc. Dickenson A. Langa, Marrie Jeana C. Leones, Andrei Nicole G. Loresca, & Ma. Margaret V. Villagracia.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2022.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. This study deals with the effectiveness of Facebook Live selling as a marketing strategy more specifically, seeks the problem and issues encountered in using Facebook Live for online selling. The design used in this paper was correlational descriptive to determine and measure the level of effectiveness of Facebook Live as a marketing strategy and the common issues encountered by the respondents as well as to find out a significant difference between the effectiveness of using Facebook Live and the common issues encountered by the respondents when segmented according to items being sold. Fifty respondents participated by answering the survey questionnaire online which will lead to the results identifying the level of effectiveness of Facebook Live to online sellers. The findings determined that both of effectiveness of using Facebook Live and the common issues encountered by the respondents are not rejected by the hypothesis, because the result is not significant at p<0.05. Thus, there is no significant difference between the group when segmented according to items being sold. The researchers developed marketing material based on the results that will help online sellers to enhance Facebook Live selling. For the output of this paper, the researchers proposed a marketing material that will show the effectiveness and common issues encountered by using Facebook Live, as a strategy. Lastly, future researchers may flourish this study and its gathered data to develop additional findings outside by considering the outskirt of Paranaque City as their target respondents and propose a new strategy in line with Facebook Live selling.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Facebook
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry effectiveness
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Sellers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry live
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry online
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2022 0130
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2022 0130 07/31/2026 07/31/2026 Theses/Dissertation