Effectiveness of facebook live selling as a strategy: designing marketing material for online sellers/ Dickenson A. Langa, Marrie Jeana C. Leones, Andrei Nicole G. Loresca, & Ma. Margaret V. Villagracia.

By: Contributor(s): Material type: TextPublication details: Parañaque City: Olivarez College, 2022.Subject(s): DDC classification:
  • T 658 2022 0130
Dissertation note: Undergraduate thesis. Summary: This study deals with the effectiveness of Facebook Live selling as a marketing strategy more specifically, seeks the problem and issues encountered in using Facebook Live for online selling. The design used in this paper was correlational descriptive to determine and measure the level of effectiveness of Facebook Live as a marketing strategy and the common issues encountered by the respondents as well as to find out a significant difference between the effectiveness of using Facebook Live and the common issues encountered by the respondents when segmented according to items being sold. Fifty respondents participated by answering the survey questionnaire online which will lead to the results identifying the level of effectiveness of Facebook Live to online sellers. The findings determined that both of effectiveness of using Facebook Live and the common issues encountered by the respondents are not rejected by the hypothesis, because the result is not significant at p<0.05. Thus, there is no significant difference between the group when segmented according to items being sold. The researchers developed marketing material based on the results that will help online sellers to enhance Facebook Live selling. For the output of this paper, the researchers proposed a marketing material that will show the effectiveness and common issues encountered by using Facebook Live, as a strategy. Lastly, future researchers may flourish this study and its gathered data to develop additional findings outside by considering the outskirt of Paranaque City as their target respondents and propose a new strategy in line with Facebook Live selling.
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Undergraduate thesis.

This study deals with the effectiveness of Facebook Live selling as a marketing strategy more specifically, seeks the problem and issues encountered in using Facebook Live for online selling. The design used in this paper was correlational descriptive to determine and measure the level of effectiveness of Facebook Live as a marketing strategy and the common issues encountered by the respondents as well as to find out a significant difference between the effectiveness of using Facebook Live and the common issues encountered by the respondents when segmented according to items being sold. Fifty respondents participated by answering the survey questionnaire online which will lead to the results identifying the level of effectiveness of Facebook Live to online sellers. The findings determined that both of effectiveness of using Facebook Live and the common issues encountered by the respondents are not rejected by the hypothesis, because the result is not significant at p<0.05. Thus, there is no significant difference between the group when segmented according to items being sold. The researchers developed marketing material based on the results that will help online sellers to enhance Facebook Live selling. For the output of this paper, the researchers proposed a marketing material that will show the effectiveness and common issues encountered by using Facebook Live, as a strategy. Lastly, future researchers may flourish this study and its gathered data to develop additional findings outside by considering the outskirt of Paranaque City as their target respondents and propose a new strategy in line with Facebook Live selling.

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