Marketing (Record no. 4845)

000 -LEADER
fixed length control field 00605nam a22002297a 4500
001 - CONTROL NUMBER
control field 4845
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160518t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0023344016
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.8 Ev151 1990
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Evans, Joel R.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Berman Barry
245 ## - TITLE STATEMENT
Title Marketing
Statement of responsibility, etc. Joel R.Evans and Barry Berman
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Macmillan Pub.
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxix, 780p.
Dimensions (cm) 26cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliography reference and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.8 Ev151 1990
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 Ev151 1990 07/30/2026 1 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 Ev151 1990 07/30/2026 2 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 Ev151 1990 07/30/2026 3 07/30/2026 Books