Exploring innovative advertising technology: (Record no. 9771)

000 -LEADER
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001 - CONTROL NUMBER
control field 9771
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730103752.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2019 351
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Diaz, Cris Rafael C.
245 ## - TITLE STATEMENT
Title Exploring innovative advertising technology:
Sub Title responding to the demands of schools in the 21st century/
Statement of responsibility, etc. Cris Rafael C. Diaz.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2019.
502 ## - DISSERTATION NOTE
Dissertation note Master Thesis
520 ## - SUMMARY, ETC.
Summary, etc. This study is intended to redesign an innovative advertising tool relevant to 21st century schools based on marketing standards. It utilized exploratory research design using blended systems development and content analysis by the researcher; pre-evaluation with students from the Information Technology, Mass Communication and Business Marketing students; assessment survey and interview with end-users, such as outsiders as prospective enrollees, parents, currents students, faculty and administrators; and the gamma and beta tests with IT and marketing professionals. Based on the pre-evaluation results of the current website in terms of effectiveness, efficiency and satisfactoriness, it came out that it needs further re-assessment and redesigning to ensure its relevance, timeliness and responsiveness to the demands of the new advertising trends. Some concerns were raised related to web link functions, issues on missing logo, images, and header tabs there were immediately fixed, recalibrated, and improved to meet the technical aspects, advertising standards, and users' convenience and satisfaction. Thus, the proposed new website design intended for the institution can be launched and carried out purposefully for consideration, or even benchmarking and adaptation by the rest of the educational institutions; while continuous maintenance, upgrading and updating can be done for its sustainability, timeliness and relevance.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising technology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry 21st century schools.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Exploratory research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2019 351
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/30/2026   T 658 2019 351 07/30/2026 07/30/2026 Theses/Dissertation