Master Thesis

This study is intended to redesign an innovative advertising tool relevant to 21st century schools based on marketing standards. It utilized exploratory research design using blended systems development and content analysis by the researcher; pre-evaluation with students from the Information Technology, Mass Communication and Business Marketing students; assessment survey and interview with end-users, such as outsiders as prospective enrollees, parents, currents students, faculty and administrators; and the gamma and beta tests with IT and marketing professionals. Based on the pre-evaluation results of the current website in terms of effectiveness, efficiency and satisfactoriness, it came out that it needs further re-assessment and redesigning to ensure its relevance, timeliness and responsiveness to the demands of the new advertising trends. Some concerns were raised related to web link functions, issues on missing logo, images, and header tabs there were immediately fixed, recalibrated, and improved to meet the technical aspects, advertising standards, and users' convenience and satisfaction. Thus, the proposed new website design intended for the institution can be launched and carried out purposefully for consideration, or even benchmarking and adaptation by the rest of the educational institutions; while continuous maintenance, upgrading and updating can be done for its sustainability, timeliness and relevance.