A study of the customer satisfaction in fast food chains along Parañaque/ Ren Yuan Wang, Gary Joy D. Tigno, Tiglaw Gungon Marilou.

By: Contributor(s): Material type: TextPublication details: Parañaque City; Olivarez College, 2006.DDC classification:
  • T 647.94 2006 0005
Dissertation note: Undergraduate Thesis Summary: STATEMENT OF THE PROBLEM The purpose of this study is to find out how the fast food establishments along provide a satisfactory service to their customers. Specially, it endeavored to answer the following questions: 1. Why do the respondents go to fastfood establishments along Parañaque? 2. How do the respondents observe the assets of the establishment in Satisfying guests? 3. How effective are the services of the fastfood establishment along Parañaque? 4. What are the common problems met/encountered by the respondents in a fastfood industry? 5.What problems do the respondents observe that the fastfood establishments are dealing with regards their services? 6. What training programs should be given by the fastfood establishments along Parañaque to their employees and personnel for customer satisfaction? RESEARCH METHOD The qualitative method of research was used in this study. Specially, it I was used in the survey and documentary analysis to come up with an objective description of a customer satisfaction along Parañaque. SUBJECTS OF THE STUDY This study involved seven fast food along Parañaque, McDonalds, JOLLIBEE, KFC, Chowking, Shakey's, PizzaHut, Greenwich, which were categorized as fast food in Parañaque.
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Theses/Dissertation General Reference And Serial Section Olivarez College Learning Resource Center T 647.94 2006 0005 (Browse shelf) Available

Undergraduate Thesis

STATEMENT OF THE PROBLEM The purpose of this study is to find out how the fast food establishments along provide a satisfactory service to their customers. Specially, it endeavored to answer the following questions: 1. Why do the respondents go to fastfood establishments along Parañaque? 2. How do the respondents observe the assets of the establishment in Satisfying guests? 3. How effective are the services of the fastfood establishment along Parañaque? 4. What are the common problems met/encountered by the respondents in a fastfood industry? 5.What problems do the respondents observe that the fastfood establishments are dealing with regards their services? 6. What training programs should be given by the fastfood establishments along Parañaque to their employees and personnel for customer satisfaction? RESEARCH METHOD The qualitative method of research was used in this study. Specially, it I was used in the survey and documentary analysis to come up with an objective description of a customer satisfaction along Parañaque. SUBJECTS OF THE STUDY This study involved seven fast food along Parañaque, McDonalds, JOLLIBEE, KFC, Chowking, Shakey's, PizzaHut, Greenwich, which were categorized as fast food in Parañaque.

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