Master Thesis

Work motivation is critical for ensuring the sustainability of any business firm. Motivated personnel essentially help an organization achieve its organizational goal and objective. Hence, it has become an essential duty for business managers and management committees to identify the motivating factors that would strongly affect their employees. The purpose of this study is to explore the needs of employees and motivating factors affecting their performance towards the accumulation of career progression among selected rank-and-file employees of Cable Link. Employees are generally more engaged when they believe that their employer is concerned about their growth and provides avenues to reach individual career goals while fulfilling the company's mission. A career development path provides employees with an ongoing mechanism to enhance their skills and knowledge that can lead to mastery of their current jobs, promotions, and transfers to new or different positions. Implementing career paths may also have a direct impact on the entire organization by improving morale, career satisfaction, motivation, productivity, and responsiveness in meeting departmental and organizational objectives.