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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextPublication details: USA: Richard D. Irwin, Inc., 1994.Description: x, 198 p.: ill.; 24 cmISBN: - 9780256122763
- Res 658.8 L528 1994
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Reserved and General Collection Section | Olivarez College Learning Resource Center | Res 658.8 L528 1994 (Browse shelf(Opens below)) | Available | RES 003228 |
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| RES 658.8 K967 2010 Principles of marketing / | RES 658.8 K967 2010 Principles of marketing / | RES 658.8 L49 2020 Myths of marketing: banish the misconceptions and become a great marketer/ | Res 658.8 L528 1994 Analysis for marketing planning / | Res 658.8 L578 2008 Startup guide to guerilla marketing : a simple battle plan for first-time marketers / | RES 658.8 L579 2007 Retailing management / | Res 658.8 L944 2002 Service marketing in asia / |
Includes bibliographical references and index.
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