Fundamentals of marketing / William J. Stanton., et al.
Material type:
TextPublication details: Singapore: McGraw-Hill, Inc., 1994.Edition: 10th edDescription: xxviii, 697 p.: ill.; 26 cmISBN: - 9780071135610
- Res 658.8 St262 1994
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Reserved and General Collection Section | Olivarez College Learning Resource Center | Res 658.8 St262 1994 (Browse shelf(Opens below)) | Available | RES 000966 |
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| RES 658.8 P441 2007 Marketing management : knowledge and skills / | RES 658.8 P441 2007 Marketing management : knowledge and skills / | RES 658.8 P441 2007 Marketing management : knowledge and skills / | Res 658.8 St262 1994 Fundamentals of marketing / | RES 658.8 Z372 2006 Services marketing : integrating customer focus across the firm / | Res 658.8 Z372 2009 Services marketing : integrating customer focus across the firm / | Res 658.80097 H255 2006 Marketing mistakes and successes / |
includes bibliographical references and index.
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