Principles of marketing/ Philip Kotler and Gary Armstrong.
Material type:
TextPublication details: Singapore; Pearson Education (Asia) Pte Ltd., 2006.Edition: 11th edDescription: xx, 611 p.; ill. 26 cmISBN: - 9810699417
- GSL 658.8 K848 2006
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Graduate School Library | Olivarez College Learning Resource Center | GSL 658.8 K848 2006 C.1 (Browse shelf(Opens below)) | 1 | Available | GSL 000675 |
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| GSL 658.8 K571 2010 Connecting with consumers: marketing for new marketplace realities/ | GSL 658.8 K848 2003 C.1 Marketing for hospitality and tourism/ | GSL 658.8 K848 2003 C.2 Marketing for hospitality and tourism/ | GSL 658.8 K848 2006 C.1 Principles of marketing/ | GSL 658.8 K849 2000 C.1 Marketing management/ | GSL 658.8 K849 2003 C.2 Marketing management/ | GSL 658.8 K849 2003 C.2 Marketing management: an Asian perspective/ |
Includes bibliographical references, appendices and indexes.
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