Marketing management: concepts and applications for strategic marketing planning/ Felix M. Lao, Jr.

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TextPublication details: Manila, Philippines; Rex Book Store., 1998.Edition: 1st edDescription: xxv, 524 p.; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Graduate School Library	Olivarez College Learning Resource Center			GSL 658.8 L299 1998 (Browse shelf(Opens below))					Available			GSL 000648

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Previous	GSL 658.8 L165 2001 C.3 Essentials of marketing/	GSL 658.8 L221 2003 C.1 Introduction to marketing: a step-by-step guide to all the tools of marketing/	GSL 658.8 L221 2003 C.2 Introduction to marketing: a step-by-step guide to all the tools of marketing/	GSL 658.8 L299 1998 Marketing management: concepts and applications for strategic marketing planning/	GSL 658.8 L299 2001 C.1 Principles of marketing/	GSL 658.8 L579 2001 C.1 Retailing management/	GSL 658.8 L585 2003 C.1 Introduction to international marketing: a guide to going global/	Next

Includes bibliographical indexes.

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