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Services marketing: concepts and strategies/ Doug Hoffman and John Bateson.
Material type:
TextPublication details: Australia: Cengage Learning., 2024.Edition: 6th edDescription: xv, 352 p.: col ill. 29 cmISBN: - 9780357718308
- GSL 658.8 H6991 2024
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Graduate School Library | Olivarez College Learning Resource Center | GSL 658.8 H6991 2024 (Browse shelf(Opens below)) | Available | GSL 003562 |
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| GSL 658.8 H219 2005 C.1 The bluffer's guide to marketing/ | GSL 658.8 H219 2005 C.2 The bluffer's guide to marketing/ | GSL 658.8 H219 2005 C.3 The bluffer's guide to marketing/ | GSL 658.8 H6991 2024 Services marketing: concepts and strategies/ | GSL 658.8 K455 2004 C.1 Marketing: the core/ | GSL 658.8 K455 2004 C.2 Marketing: the core/ | GSL 658.8 K571 2010 Connecting with consumers: marketing for new marketplace realities/ |
Includes bibliographical references and indexes.
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