Undergraduate thesis.

When YouTube was first developed, anyone could use it as a platform to upload any kind of video they wanted. It was planned that users will be able to upload, share, and watch content on the website without any limitations. Since then, it has grown into one of the world's top video distribution websites. To further understand the factors that makes Vloggers Influential to their viewers, the researchers used the Uses and Gratification theory and Cultivation theory. According to Ruggiero (2009), uses and gratification theory is always significant upon each of the new mass communication medium: newspapers, television, radio, and now the internet. The main method utilized in this study is Case Study research design. To obtain the qualitative information that the research is aimed at, the researchers used one-on-one interview, observation, and online world dialogue discussion. Furthermore, the researchers are able to formulate three (3) themes anchored to the objectives of the study: (1) Influential Factors in becoming a Vlogger, (2) Challenges in Creating and Marketing Content, and (3) Strategic Techniques in Gaining Views. These three (3) themes mainly assessed how the selected Vloggers are influenced and challenged in the Vlogging community. Overall, being a Vlogger in today's generation could be challenging when it comes to creating and marketing content, and this is due to the rise of numbers of content creators. With the help of the successful vloggers that the researchers selected, aspiring vloggers can be a few steps closer to becoming like one of them.