Undergraduate thesis.

Marketing in TikTok might potentially be a great channel for brands. At the beginning of 2019, TikTok began to roll out advertisements to some viewers on the platform. And for the company, it has proven to be a great success. Tiktok marketing is not about trying to sell, but about creating confidence in the brand (Daniel, 2020). Since the coronavirus happened and most ofthe places and businesses have become isolated. Novel coronavirus disease (COVID-19) pandemic has caused a change in the advertisement, promotions, and media investment shifts, influencing corporations and brands to reassess their thinking about existing and potential advertising and marketing campaigns, to sustain a stable profit for their business (Korpus, 2020). The researchers used a quantitative descriptive research design to determine the study and describe all the variables that the researchers include in their research concept and cluster purposive sampling to get the information ofthe population by dividing the groups of full-time and parttime online sellers all in the area of Paranaque City, Philippines. In general, most ofthe online sellers are youth. These groups are active in online business and online shopping. In addition, the growth of the internet today causes to take advantage of this opportunity as profitable business opportunities such as online businesses, with single women being identified as among the most commonly used online businesses. Many online sellers prefer using TikTok in online selling in terms of uniqueness in form, casting, theme/concept and its shareability in other social media platform. Businesses continue to operate online amid the pandemic, and in this new normal business situation,TikTok can be utilizeas marketing platform for online selling in the new normal business situation to better advertise their items and approach their customers is highly recommended.