BSBA Graduates' soft skills, attributes and its impact towards employability/ Ralph Rusty C. Barrientos, Jhulz Anne C. Amido, Shaine A. Formentera, Sophea Jane A. Reponte, & Denzel Wayne L. Zapata.

By: Contributor(s): Material type: TextPublication details: Parañaque City: Olivarez College, 2025.Subject(s): DDC classification:
  • T 658 2024 0162
Dissertation note: Undergraduate thesis. Summary: This study sought to identify the employability of the BSBA marketing management and operations management in a private institution by assessing their academic performance, experiential learning and soft skills. A total of 54 BSBA alumni from the academic year 2021-2024 at Olivarez College in Paranaque City participated in the study, which used an explanatory sequential mixed method research design. They were chosen using a purposive, non-random sampling technique that is filtered according to specified criteria. researcher -,made interview and survey questionnaires were used to gather necessary data wherein it is validated by the experts, three from the institution and 2 professionals. Qualitative data are gathered through in-depth actual and online interviews while Google Forms was used to collect quantitative data, which was computed using SPSS to determine the significant similarities and differences between the variables. The findings revealed that the graduates{92} employability is significantly shaped by their academic and experiential learning, and soft skills, including communication, leadership, problem-solving, teamwork, and reliability. Employability was found to be improved by academic achievements, especially in general education, core business, and professional major courses, while practicum experiences provided critical real-world skills.
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Undergraduate thesis.

This study sought to identify the employability of the BSBA marketing management and operations management in a private institution by assessing their academic performance, experiential learning and soft skills. A total of 54 BSBA alumni from the academic year 2021-2024 at Olivarez College in Paranaque City participated in the study, which used an explanatory sequential mixed method research design. They were chosen using a purposive, non-random sampling technique that is filtered according to specified criteria. researcher -,made interview and survey questionnaires were used to gather necessary data wherein it is validated by the experts, three from the institution and 2 professionals. Qualitative data are gathered through in-depth actual and online interviews while Google Forms was used to collect quantitative data, which was computed using SPSS to determine the significant similarities and differences between the variables. The findings revealed that the graduates{92} employability is significantly shaped by their academic and experiential learning, and soft skills, including communication, leadership, problem-solving, teamwork, and reliability. Employability was found to be improved by academic achievements, especially in general education, core business, and professional major courses, while practicum experiences provided critical real-world skills.

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