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Comparative service quality assessment of selected samgyupsal - concept restaurant in Parañaque City: basis for entrepreneuriall, start-up guide./ Reincy A. Gighe, Irene M. Balolong, Jeffrey A. Tayugon, & Nika Monique C. Pandaan.

By: Contributor(s): Material type: TextPublication details: Parañaque City: Olivarez College, 2025.DDC classification:
  • T 647.94 2024 0126
Dissertation note: Undergraduate thesis. Summary: This study, titled {93}Comparative Service Quality Assessment of Selected Samgyupsal-Concept Restaurant in Parañaque City: Basis for Entrepreneurial Start-Up Guide{94}, evaluates the service quality of Samgyupsal restaurants in Parañaque City to provide a guide for aspiring restaurant owners. Using the DINESERV model and a descriptive research design, the study assesses five key service dimensions: Tangibility, Reliability, Responsiveness, Assurance, and Empathy. The findings indicate that while most dimensions, particularly Tangibility, Reliability, Assurance, and Empathy, are perceived positively and have significant room for improvement, the responsiveness of the staff did not show a statistically significant change. The study concludes that focusing on these key service aspects is crucial for enhancing customer satisfaction and ensuring long-term success in the competitive Samgyupsal market, offering valuable insights for business start-ups.
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Theses/Dissertation General Reference And Serial Section Olivarez College Learning Resource Center T 647.94 2024 0126 (Browse shelf) Available

Undergraduate thesis.

This study, titled {93}Comparative Service Quality Assessment of Selected Samgyupsal-Concept Restaurant in Parañaque City: Basis for Entrepreneurial Start-Up Guide{94}, evaluates the service quality of Samgyupsal restaurants in Parañaque City to provide a guide for aspiring restaurant owners. Using the DINESERV model and a descriptive research design, the study assesses five key service dimensions: Tangibility, Reliability, Responsiveness, Assurance, and Empathy. The findings indicate that while most dimensions, particularly Tangibility, Reliability, Assurance, and Empathy, are perceived positively and have significant room for improvement, the responsiveness of the staff did not show a statistically significant change. The study concludes that focusing on these key service aspects is crucial for enhancing customer satisfaction and ensuring long-term success in the competitive Samgyupsal market, offering valuable insights for business start-ups.

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