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Strategic marketing : an introduction / Tony Proctor.
Material type:
TextPublication details: New York: Routledge., 2008.Edition: 2nd edDescription: xii, 335 p.: 25 cm. illISBN: - 9780415458177
- Res 658.802 P942 2008
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 658.802 P942 2008 (Browse shelf(Opens below)) | Available | RES 002238 |
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| RES 658.802 C855 2006 Strategic marketing / | Res 658.802 G767 2007 The green marketing manifesto / | Res 658.802 M777 2010 Global marketing and advertising : understanding cultural paradoxes / | RES 658.802 P942 2008 Strategic marketing : an introduction / | RES 658.802 R39 2024 Sustainable marketing planning/ | Res 658.802 W538 2019 How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / | Res 658.8022 L326 1992 12 simple steps to a winning marketing plan / |
Includes bibliographical references and indexes.
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