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Marketing: an introduction Philip Kotler and Gary Armstrong
Material type:
TextPublication details: Englewood Cliifs, NJ Prentice Hall 1987Description: xxi, 595p. 25cmISBN: - 9711104563
- GC 658.8 K848 1987
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 658.8 K848 1987 (Browse shelf(Opens below)) | 1 | Available |
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| GC 658.8 H349 1979 Health care marketing: issues and trends | GC 658.8 K243 1992 Marketing | GC 658.8 K623 1986 Principles of marketing | GC 658.8 K848 1987 Marketing: an introduction | GC 658.8 K848 1991 Marketing management: analysis, planning, implementing, and control | GC 658.8 L165 1992 Principles of marketing | GC 658.8 L944 1989 Marketing challenges: cases and exercises |
Includes bibliography reference
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