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Principles of marketing Chales W. Lamb Jr., Joseph F. Hair and Carl McDaniel
Material type:
TextPublication details: Cincinnati Sotuh Western Pub. 1992Description: xxxv, 757p. 26cmISBN: - 0538813687
- GC 658.8 L165 1992
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 658.8 L165 1992 (Browse shelf(Opens below)) | 1 | Available |
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| GC 658.8 K623 1986 Principles of marketing | GC 658.8 K848 1987 Marketing: an introduction | GC 658.8 K848 1991 Marketing management: analysis, planning, implementing, and control | GC 658.8 L165 1992 Principles of marketing | GC 658.8 L944 1989 Marketing challenges: cases and exercises | GC 658.8 M127 1981 Essentials of marketing: a managerial approach | GC 658.8 M127 1981 Essentials of marketing: a managerial approach |
Includes bibliography reference and index.
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