The practice of marketing management: analysis, planning and implementation William A. Cohen
Material type:
TextPublication details: New York Macmillan Pub. 1991Edition: 2nd edDescription: xx, 693p. 24cmISBN: - 0023231718
- GC 658.802 C660 1991
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 658.802 C660 1991 (Browse shelf(Opens below)) | 1 | Available |
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| GC 658.8 M381 1974 Marketing and distribution | GC 658.8 P441 1995 Marketing management: knowledge and skills | GC 658.8 Si154 1996 Marketing: foundations and applications | GC 658.802 C660 1991 The practice of marketing management: analysis, planning and implementation | GC 658.802 C855 1991 Strategic marketing | GC 658.802 C855 1991 Strategic marketing | GC 658.802 C855 1993 Strategic marketing management cases |
Includes index.
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