Product plus: how product + service=competitive advantage Christoper Lovelock

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TextPublication details: New York, N.Y. McGraw-Hill 1994Description: xiv, 382p. 23cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Reserved and General Collection Section	Olivarez College Learning Resource Center			GC 658.812 L994 1994 (Browse shelf(Opens below))				1	Available

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Previous	GC 658.81 St262 1995 Management of a sales force	GC 658.8101 M824 1995 Creating and delivering winning advertising and marketing presentations	GC 658.812 B221 1991 Creating value to customers: designing and implementing a total corporate strategy	GC 658.812 L994 1994 Product plus: how product + service=competitive advantage	GC 658.83 As71 1992 Consumer behavior and marketing action	GC 658.83 As71 1992 Consumer behavior and marketing action	GC 658.83 C475 1988 Basic marketing research	Next

Includes index

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