Advertising: principles and practice William Wells, John Burnett and Sandra Moriaty
Material type:
TextPublication details: Upper saddle River, NJ Prentice-Hall 2000Edition: 5th edDescription: xvii, 562p. 26cmISBN: - 9814058556
- GC 659.1 W462 2000
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 659.1 W462 2000 (Browse shelf(Opens below)) | 1 | Available | |||||||||||||
Books
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 659.1 W462 2000 (Browse shelf(Opens below)) | 2 | Available |
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| GC 659.1 R911 1988 Kiepper's advertising procedure | GC 659.1 W462 1989 Advertising: principles and practice | GC 659.1 W462 2000 Advertising: principles and practice | GC 659.1 W462 2000 Advertising: principles and practice | GC 659.13 Sch265 1965 How to be a successful copywriter: million-dollar job tips | GC 659.2 D571 1990 Power and influence: mastering the art of persuasion | GC 659.2 L775 1963 Teach yourself public relations |
Includes bibliographical references and index
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